1. Tech-aversion of the target user/segment
2. The real world analogy of a feature
For a non-technical end user, the application developer should necessarily incorporate "props" that would increase usability. This includes pictures, icons or even larger text that would draw the attention of the user or prioritize a certain process.
For example, a customer in the logistics domain emphasized the importance of setting up driver details and vehicle routes before any data was recorded in the system. The developers used icons and pictures of different sizes & colors to indicate priority.
In addition to this, a feature which can be cut down to a single step for a tech-savvy user may need to be stretched out for the target segment/user. In doing so the system emulates the real world scenario as closely as possible and reduces erroneous data/user training thereby increasing adaptability.
To illustrate this, lets consider the tyre life estimation process which, in addition to maintenance, is one of the major costs for logistics companies. The SaaS designer deciphered the process as shown below:

Do you have any similar experiences to share? Please share your stories in the comments.
No comments:
Post a Comment