Loyalty demands a little extra care (to start with)...

The common belief is that loyalty demands a lot more than just good service and products. Most companies spend millions every year to build a loyal customer base and I find it really hard to imagine how tough it becomes when it comes to sectors such as utility and basic services. Woooh!!!

In the online world, FREE service accounts are a common way to reward a loyal user base. It serves two essentials, easier trial - quick on boarding and rewarding champion users who like your service completely 'FREE'.

But, I have also discovered that if we try listening and treating every customer differently, the loyalty meter starts shooting high with little additional effort. Building loyalty demands that 'Premium' service (sometimes that effect your short term) and recognition techniques - somewhat similar to what we all have learned during parenting and raising our children.

Imaging walking into a shopping mall and paying for your carry bags - that would be a royal disaster even with heavy discounts. I would love to be the small next door retailer that offers an biodegradable carry bag - ‘FREE’ for sure for all my customers.




What are those essentials that you offer your customers to build and reward loyalty? Would love to hear your thoughts...

Sunny Ghosh
Director & CEO, WOLF Frameworks


NOTE: The views expressed above are purely personal and for informational purposes only. WOLF FRAMEWORKS INDIA PVT. LTD MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

The Role of Platform-as-a-Service

With so much buzz around Cloud Computing Services including Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS), why does PaaS stand out the most? Is PaaS simply a way of getting code up and running without having to requisition a server or there is more to it? In the words of Wikipedia, ‘Platform as a service (PaaS) is the delivery of a computing platform and solution stack as a service’. PaaS makes all of the facilities required to support the end-to-end life cycle of building and delivering web applications and services entirely available from the Internet with no software downloads or installation for developers or end-users.

We have released the whitepaper "The Role of Platform-as-a-Service", entitled to communicate the various benefits of PaaS and how it can help you focus on your business challenges quickly and cost effectively. We hope you find it to be a useful and informative read and pass on your feedback.

Here's an Overview:

Platform-as-a-Service is an increasingly popular paradigm moving from just being a buzzword to the mainstream. A number of Startups, ISVs and Enterprises are now going directly to the cloud, bypassing traditional web hosting solutions, avoiding the need to own a server in-house, and shifting from the traditional model of software development to the new model offered by PaaS. This whitepaper talks about the shift from the traditional software development model to the new model offered by Platform-as-a-Service. It proceeds to discuss the various types of PaaS, key characteristics, advantages, monetization models to the service levels offered by PaaS providers...

Feel Free to access and download the whitepaper @ http://bit.ly/eanQ5H


Best Regards,

Santanu Das
Marketing Evangelist, WOLF Frameworks

NOTE: The views expressed above are purely personal and for informational purposes only. WOLF FRAMEWORKS INDIA PVT. LTD MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The names of actual companies and products mentioned herein may be the trademarks of their respective owners 

Choice isn’t obvious for Sales...

For most of my childhood I had craved for choices. More options for products/services at lesser prices, with outstanding functionality, higher quality and most importantly easier to access & use were real essential factors that I have always looked out for. Choices were like the thing you are willing to go out for – pay and explore...

But that’s really the past...

From butter to bread to cars – you have 12 different variants of each in the market today -- with multiple colours, shapes and prices. Making the assumption that consumers want 'choice' is a big question and that’s the thing that most marketers and producers fail to understand.

Choice is triggered by a deeply rooted social/cultural behaviour and merely reproducing a flavour without that understanding might lead to disappointment. Imagine developing, selling and surviving your new company that produces TV or a new payroll package. Is price, productivity, better technology and maybe marketing good enough for your target customers to switch over?




Think friends, think ...

Best,


Sunny Ghosh
Director & CEO, WOLF Frameworks


NOTE: The views expressed above are purely personal and for informational purposes only. WOLF FRAMEWORKS INDIA PVT. LTD MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.