Choice isn’t obvious for Sales...

For most of my childhood I had craved for choices. More options for products/services at lesser prices, with outstanding functionality, higher quality and most importantly easier to access & use were real essential factors that I have always looked out for. Choices were like the thing you are willing to go out for – pay and explore...

But that’s really the past...

From butter to bread to cars – you have 12 different variants of each in the market today -- with multiple colours, shapes and prices. Making the assumption that consumers want 'choice' is a big question and that’s the thing that most marketers and producers fail to understand.

Choice is triggered by a deeply rooted social/cultural behaviour and merely reproducing a flavour without that understanding might lead to disappointment. Imagine developing, selling and surviving your new company that produces TV or a new payroll package. Is price, productivity, better technology and maybe marketing good enough for your target customers to switch over?




Think friends, think ...

Best,


Sunny Ghosh
Director & CEO, WOLF Frameworks


NOTE: The views expressed above are purely personal and for informational purposes only. WOLF FRAMEWORKS INDIA PVT. LTD MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.