Innovation brings better competitive strengths (long term higher value) with delayed customer adoption.
If you can crack the initial adoption cycle, you will survive and can demand better cash flow for your innovative product. Scaling adoption of innovation will require time and smart marketing, sales and financing strategies. Nothing that is proven though…
How far do you want to stretch your dreams for large scale product adoption and make your business wait for customers?
Is it sensible for your business to start small and then introduce incremental innovations?
Isn't it a fad that if you innovate now your business is secure? And you will not need to innovate again?
Isn’t it true that you are in it for shareholder wealth?
Good Exit comes when you attract less risk capital - maybe Private Equity at a slightly matured stage.
Bad exit happens when you attract high risk and early stage capital - maybe VC at a very early stage?
Desperate sale gets you a job at a large company with all stock deal - maybe?
Less risky investments will demand sound customer base and long upward struggle and the ability to play the game.
So it seems like the problem and the solution - both are UNKNOWN !!!
Step back and enjoy your journey, the dots will connect by themselves (remember Steve Jobs outstanding speech at Stanford?)