Monday, August 29, 2011

Inertia and change.. Cloud is the way forward..

Read a very interesting post by Seth Godin today that highlights the emotions (questions) an entity faces when confronted with change. Please note that I use the word entity to refer to either an individual or an organization (of any size).

An excerpt from Seth's post:

When confronted with a new idea, do you:
  • Consider the cost of switching before you consider the benefits?
  • Highlight the pain to a few instead of the benefits for the many?
  • Exaggerate how good things are now in order to reduce your fear of change?
  • Undercut the credibility, authority or experience of people behind the change?
  • Grab onto the rare thing that could go wrong instead of amplifying the likely thing that will go right?
  • Focus on short-term costs instead of long-term benefits, because the short-term is more vivid for you?
  • Fight to retain benefits and status earned only through tenure and longevity?
Interestingly we notice this type of inertia, in thought and in action, when introducing the radical concept of Cloud Computing time and time again. In our experience, entities that have been brave enough to acknowledge the benefits of a change such as the Cloud are inherently more innovative and transformational than those who have not.

With the current metamorphism of the technology world, it is imperative to embrace change at an individual as well as an organizational level. Seth summarizes it perfectly when he says:
"Calling it out when you see it might give your team the strength to make a leap."

As the world moves gradually to the Cloud, we see it more as a natural consequence of the Cloud's benefits - a "I knew it" moment rather than a "I told you so" moment for us.

1 comment:

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