WOLF Weekly Cloud Sum-up, August 31, 2012

The average American consumer doesn't understand what cloud computing is or how it works, according to a national survey. The survey, undertaken by Wakefield Research and commissioned by cloud-technology firm Citrix, showed that many U.S. consumers believed it was weather-related, or something to do with pillows, drugs, heaven, outerspace and toilet paper. However, the research -- which included over 1,000 participants and was conducted this month -- did show that even when people did not fully understand cloud computing, they often recognized that it has economic benefits and can drive business growth.



When asked what "the cloud" was, 29 percent said "a fluffy white thing", whereas only 16 percent connected the phrase with a network used to store, access and share data across Internet-connected devices. So do you think the US understand cloud computing?

Understanding the true cost of cloud services

Forrsights surveys show that companies are indeed moving to the cloud, primarily for speed and lower costs — but are the savings really there? The answer might not be obvious. Are you heavily virtualised already? Have you moved up the virtualization value chain beyond server consolidation to using virtual machines for better disaster recovery, less downtime, automated configuration management, and the like? Do you have a virtual-first policy and actively share resources across business units? If you run a mature virtual environment today, your internal infrastructure costs might already be competitive with the cloud.

Active in Cloud, Amazon Reshapes Computing

Within a few years, Amazon.com’s creative destruction of both traditional book publishing and retailing may be footnotes to the company’s larger and more secretive goal: giving anyone on the planet access to an almost unimaginable amount of computing power.

Skills Needed for Cloud Computing Today

The constant promise we hear about cloud computing is that it is supposed to lift many of the burdens of information technology management away from companies, and out to some service provider. However, the promise is always a lot sweeter than the reality. And that reality is that new types of skills are required to successfully manage today’s cloud environments. For one, many clouds are internal to organizations, developed, hosted and managed by IT or another part of the enterprise – thus requiring many of the same skills that an Amazon Web Services or IBM need to keep their offerings going.

Indian government is catching up to the cloud: Andrew M Dutton

VMware's general manager for Asia Pacific and Japan, Andrew M Dutton, says the response to cloud computing from state governments in India has been proactive, compared with the "'UPA government which is preoccupied with other issues." VMware provides virtualization technology, which is the foundation of cloud computing - both private and public. Dutton, who was at VMworld 2012, the company's annual virtualization conference, spoke to TOI about India's preparedness and response to cloud computing, which is today revolutionizing the IT sector.


We hope these short sum-ups on Cloud Computing are helping you to take a knowledgeable approach towards moving to the cloud. Stay tuned for more sum-ups on in the forthcoming week.

Don’t forget to add your comments and suggestions. I will have more around the cloud a week later.

Santanu Das
Marketing Evangelist, WOLF Frameworks

NOTE: The views expressed above are purely personal and for informational purposes only. WOLF FRAMEWORKS INDIA PVT. LTD. MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Job openings at WOLF: Content Manager & Sr. Social Media Manager

Looking for an exciting career in a growing cloud startup!! ??

If you’re looking for a good growth prospect, seeking an opportunity to innovate and a career where out of the box thinking is encouraged – we recommend you head towards the cloud. Yes, we’re in the cloud space. WOLF Frameworks is a rapidly growing company that continues to offer a very personal touch with high adaptability as we work with different customers across the world.

About the company: WOLF is among the top 10 Cloud platform providers and the only one from India - listed as the Gartner Cool Vendor for Platform-as-a-Service technology. Founded in 2006, WOLF Frameworks aims to democratize computing by introducing savings of more than 60 percent in time & cost and with zero technical coding skill for developing & delivering new business software online. More information available @ http://www.wolfframeworks.com/

Job Title: Content Manager

Company: WOLF Frameworks
Location: Bangalore
Type: Full-time
Experience: Manager
Industry: Computer Software
Function: Marketing

Job Description

• Creating Sales & Marketing collateral for internal and guest blogs, concept info-graphics and used case stories 
• Copy-editing and proof reading product descriptions and all website content 
• Engaging, opening conversations and actively participating in various forums 
• Moderating user-generated content for all Social Media engagements 
• Assuring web content is user-friendly and key-worded for SEO benefit 
• Working in parallel with Marketing and Engineering team 

Desired Skills & Experience

• 5+ years of experience in creating original content for websites/magazines/blogs 
• Post graduate in Journalism with excellent command over the English language 
• Proficient in creating content in a variety of formats 
• Active blogger with skills to create SEO centric content 
• Basic knowledge of HTML is an advantage 
• Good communication skills to easily interface with Technical and Sales & Marketing team, customers and users across various forums 
• Creative skills such as Adobe Photoshop are an added advantage 

Job Title: Sr. Social Media Manager

Company: WOLF Frameworks
Location: Bangalore
Type: Full-time
Experience: Manager
Industry: Computer Software
Function: Marketing

Job Description

• Create and implement social media strategies across all channels with a team 
• Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed 
• Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc. 
• Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date 
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results 

Desired Skills & Experience

• 3+ years of relevant experience in the field of Social Media 
• Post graduate in Marketing with excellent command over the English language 
• In-depth knowledge and understanding of social media platforms and how they can be deployed in different scenarios 
• A sound marketing background to compliment your Social Media experience

Please send your resume/CV to dharmendra@wolfframeworks.com Thanks!

WOLF Weekly Cloud Sum-up, August 17, 2012

Cloud computing has been in the news a lot in recent weeks - starting from the launch of Apple's OS X Mountain Lion, which heavily integrates with iCloud, to the alleged hacking of a technology journalist's online accounts. Think of the cloud as a disk drive that is owned by a company like Google or Apple, which stores all of your files in a remote location - typically at a server farm. The cloud makes it possible to access photos, videos or documents from any computer with an Internet connection. Recently, Wired senior writer Mat Honan reported that because of what was initially fraudulent phone calls, several of his online accounts were breached, including his iCloud account. Honan's iPhone, iPad and MacBook were remotely wiped because the hack had access to his iCloud account.



Read More

Cloud computing's most over-hyped terms

Cloud computing is a hyped-up term, a recent report from Gartner found. But behind the hype there are significant benefits to some technologies in the cloud industry and some of the terms being floated around in the cloud are bigger buzzwords than others. The overall cloud computing industry is past its peak of inflated expectations, Gartner says, but other aspects of the cloud computing industry are at various points of the lifecycle. XaaS, Big Data, PaaS are some of the hyped ones…

Cloud Computing Standards and Interoperability Being Established

The advent of cloud computing exploding to most any type of application being available, has caused severe confusion for end-users. It only makes sense for industry standards and interoperability to be established and provide some guidance for customers. This is an update of a post we did in 2009 when the standards were announced. It has been updated for today’s evolution of the cloud and SaaS marketplace.

Cloud computing raising a storm

There’s nothing up in the air about “cloud computing”, a technological innovation taking the business world by storm – and which experts in information and communications technology (ICT) believe offers many potential benefits. The system allows devices such as computers, tablets and smartphones access to virtual services and next-generation technology, with minimal costs. For the technophobic, an easy explanation of how cloud computing works likens it to the way in which South Africans currently enjoy utilities such as water and electricity from a shared central base, with costs shared among users.

The Biggest Cloud Computing Security Risk Is Impossible to Eliminate

The past couple of years have been tough for those defending the security of cloud computing and those trying to establish secure cloud infrastructures for themselves. For the most part, there have been DDOS attacks or defacements designed to embarrass or punish site owners. However, even considering only websites or services from which hackers actually took over accounts, stole data or money, or planted malware to help steal data or money from others, the list of security failures is long and distinguished: Google, LinkedIn, Twitter, Hotmail, Global Payments (credit-card clearinghouse for Visa, MasterCard and others), Federal Express, Zappos, a host of local bank and police agencies, and the China Software Developer Network (which, all by itself, lost personal information on 6 million users to a single hacker named Zeng).

We hope these short sum-ups on Cloud Computing are helping you to take a knowledgeable approach towards moving to the cloud. Stay tuned for more sum-ups on in the forthcoming week.

Don’t forget to add your comments and suggestions. I will have more around the cloud a week later.


Santanu Das
Marketing Evangelist, WOLF Frameworks


NOTE: The views expressed above are purely personal and for informational purposes only. WOLF FRAMEWORKS INDIA PVT. LTD. MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

WOLF Weekly Cloud Sum-up, August 10, 2012

“Is Cloud Computing really cheaper?” Of all the questions asked at a recent event, this particular one was the most difficult to answer. Earlier this week at the New Jersey Institute of Technology was CloudCamp, a “un-conference” created to inform and educate on various cloud computing topics. Since the launch of the unconventional series of events more than four years ago, it has grown to more than 300 cities around the globe. Over that time a lot of things have changed in the tech world. The discussion has shifted from a question of what is or isn’t cloud computing, to one of what can be done with cloud computing? So is Cloud Computing Really Cheaper?



Cloud computing services growing at a faster clip: Gartner

Cloud computing services in the fastest growing segment in IT outsourcing which is expected to grow 48.7% to $5 billion in the current year, up from $ 3.4 billion last year, said Gartner in its latest outlook released on Tuesday.

"Today, cloud computing services primarily provide automation of basic functions. As next-generation business applications come to market and existing applications are migrated to use automated operations and monitoring, increased value in terms of service consistency, agility and personnel reduction will be delivered," said Gregor Petri, research director at Gartner.

Cloud Computing Future 'Horrible': Apple Co-Founder

Apple co-founder Steve Wozniak (Woz) sees trouble ahead for cloud computing. The legendary computer pioneer predicts that the idea will encounter "horrible problems" in coming years. Wozniak, now 61 years old, founded Apple alongside Steve Jobs in the 1970s. Today he often publicly discusses his experiences at the iconic Cupertino, California-based company. At a presentation following the Washington performance of the show "The Agony and Ecstasy of Steve Jobs," Wozniak voiced his opinion of today's "next big thing" -- the cloud.

Benefits of cloud computing need to be better understood, says Conroy

THE local IT industry has been urged to work with government to raise awareness of how cloud computing can help businesses compete better on the world stage. "Many people do not yet fully understand what the cloud is, what it does and what it can do," Communications Minister Stephen Conroy told a government-organised cloud computing and broadband forum Sydney.

3 missing pieces in cloud computing

Though cloud computing enjoys widespread enterprise adoption, these shortcomings can hinder its ongoing development. For many in enterprise IT, cloud computing seems like a dream come true: There's no need to spend your days negotiating with hardware and software vendors, and you don't have to worry about running out of space in the data center.

We hope these short sum-ups on Cloud Computing are helping you to take a knowledgeable approach towards moving to the cloud. Stay tuned for more sum-ups on in the forthcoming week.

Don’t forget to add your comments and suggestions. I will have more around the cloud a week later.

Santanu Das
Marketing Evangelist, WOLF Frameworks

NOTE: The views expressed above are purely personal and for informational purposes only. WOLF FRAMEWORKS INDIA PVT. LTD. MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.