Friday, December 28, 2012

WOLF Weekly Cloud Sum-up, December 28, 2012

Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers. The rapid advances in cyber foraging, contextual computing and cloud computing platforms are succeeding at revolutionizing this aspect of the retail shopping experience. Context-aware advertising platforms and strategies can also provide precise audience and segment-based messaging directly to customers while they are in the store or retail outlet.

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Netflix disruption highlights challenges of cloud computing

For some on Christmas Eve, “White Christmas” was a blackout on Netflix.

That’s because problems with Amazon’s cloud computing service, which provides storage and computing power for all kinds of websites and services, caused Netflix to go down for much of the day.

In updates on a website that reports on the status of its online services, Amazon traced the trouble to Elastic Load Balancing, a part of its service that helps spread heavy traffic among multiple servers to prevent overload. The company gave few details about the problems in its data centre in Northern Virginia beyond this and did not offer an official statement or explanation.

The EU's Cloud Computing Initiative

The European Commission, in its communication titled "Unleashing the Potential of Cloud Computing in Europe," recently announced a new strategy for cloud computing in the EU. According to the statement released by the EC, the strategy is designed to accelerate and increase the use of cloud computing across EU businesses and the public sector, and would result in the creation of 2.5 million new jobs and add an estimated 160 billion euros to the EU gross domestic product by 2020. The proposal aims to bring cloud computing services in line with the existing EU requirements for consumer privacy and personal data security under the EU's Data Protection Directive and to encourage the adoption of the proposed revisions to those requirements, in order to address individuals' concerns about the security of their personal data online - especially in the cloud.

Head in the clouds? Not quite

In times of economic uncertainty and global financial turmoil, technology can again come to the forefront to play its part in making businesses and services to become more reliable and importantly more cost-effective and efficient in the daily routine of business processes. In today’s competitive world those who lag behind are destined to be left behind especially in regard to adopting and adapting to the changes in technology and its multi-layered benefits to the effectiveness and performance of the business world. Taking this into account, the organisation of this conference was both very apt and necessary to help and aid Malaysia to be at the cutting edge of this cloud computing technology.

How Cloud Computing will Take Shape 2013

There is no question about it; cloud computing is going to grow even larger than it already it is in 2013. Traditionalist accounting firms will find it increasingly difficult to ignore organization's prevailing use of cloud storage internally and with their clients. According to a recent study by the AICPA, 11 percent of CPA firms already operate completely in the cloud. Another one-third of the 624 respondents reported using cloud software, such as bill management, accounting and payroll applications, in some areas of their practice. While the biggest concern surrounding cloud use is security, professionals around the world are benefiting from remote access to work data and information, forgetting about software updates, among other benefits.

We hope these short sum-ups on Cloud Computing are helping you to take a knowledgeable approach towards moving to the cloud. Stay tuned for more sum-ups on in the forthcoming year. Wish you a Happy New Year 2013

Don’t forget to add your comments and suggestions. I will have more around the cloud a week later. 

Santanu Das
Marketing Evangelist, WOLF Frameworks

NOTE: The views expressed above are purely personal and for informational purposes only. WOLF FRAMEWORKS INDIA PVT. LTD. MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

1 comment:

keven john said...

This technology allows users to access their data and applications from anywhere, on any device, as long as they have an internet connection. Instead of storing and running software on a local device, such as a personal computer, cloud computing enables the use of remote computing resources that are managed by a third-party provider. Cloud services can include storage, processing power, databases, software, Phd Dissertation Proposal Help Uk and other IT resources. Cloud computing has become increasingly popular in recent years as it provides businesses and individuals with a cost-effective and scalable way to store and manage data, without requiring expensive hardware or infrastructure investments.