With the analysts predicting cloud computing to rise and rise in 2013, it can be refreshing to get a consumer perspective on how they use the cloud and their overall knowledge of it. Yet the signs don’t appear to be good – a new survey from UK-based hosting group Webfusion has revealed that two thirds of UK consumers don’t have a clear view of what the cloud entails. Webfusion polled over 1,000 people, with their findings giving little credence to a consumer shift in cloud perception.
When asked the question ‘when it comes to computers, do you understand what ‘cloud’ means?’, just over a third (33.8%) related most closely to the response ‘yes, I have a clear understanding’. 28.5% emphatically said ‘no!’ whilst 18.3% agreed with the response ‘I have some understanding’.
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Why cloud computing ROI tools are worthless
With the rise of cloud computing comes a rise in tools and models that estimate the cost benefit of the technology. Most are created and promoted by cloud providers that sell their services, and a few come from analysts and consulting organizations. Whatever their source, their ROI calculations are based on the same assumption: Cloud computing avoids hardware and software investments, and because you pay only for the resources you use, the cost of those resources should align directly with the amount you require.
The Perils of Cloud Computing
The cloud may be the future, but it's not a bed of roses. The Amazon Cloud had a meltdown on Christmas Eve, affecting many customers who use the service. Companies that use Amazon as their cloud, their customers and workers were all affected. What should we learn from this high-profile meltdown? It may be the talk of the Consumer Electronics Show in Las Vegas this week, but the Cloud may not be the panacea they told us it was. Over the last several years, companies of all types have been steering us into the cloud. The arguments they offer seem to make sense. However, there is also a dark side, and that side bit Amazon and its cloud customers in the rear end.
Cloud computing's Achilles' heel: Poor customer service
I'm consistently taken aback by many businesses' disregard for customer service. As long as customers push back on companies that treat them shabbily, enterprises willing to cut service will find themselves out of business or forced to merge with establishments that treat their customers better. Giving short shrift to customer service remains an issue in the cloud, which is based on the notion of automation and self-provisioning at scale. Dealing with people individually seems contrary to the idea of the cloud. Many public cloud providers assumed they could just put a layer of Web pages between them and their customers, and all would be right -- no phones to answer, no planes to board.
Companies Learn to Successfully Implement Cloud Computing in Global Knowledge Workshop
Through a moderated question-and-answer format, participants will be engaged in a guided conversation with cloud computing veterans that is structured around the key decisions IT managers face when implementing cloud computing. Panelists include executives with real-world corporate cloud responsibilities and experience and cloud subject matter experts with wide industry views.
We hope these short sum-ups on Cloud Computing are helping you to take a knowledgeable approach towards moving to the cloud. Stay tuned for more sum-ups on in the forthcoming week.
Don’t forget to add your comments and suggestions. I will have more around the cloud a week later.
Santanu Das
Marketing Evangelist, WOLF Frameworks
NOTE: The views expressed above are purely personal and for informational purposes only. WOLF FRAMEWORKS INDIA PVT. LTD. MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
When asked the question ‘when it comes to computers, do you understand what ‘cloud’ means?’, just over a third (33.8%) related most closely to the response ‘yes, I have a clear understanding’. 28.5% emphatically said ‘no!’ whilst 18.3% agreed with the response ‘I have some understanding’.
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| Source: Cloud Tech |
Why cloud computing ROI tools are worthless
With the rise of cloud computing comes a rise in tools and models that estimate the cost benefit of the technology. Most are created and promoted by cloud providers that sell their services, and a few come from analysts and consulting organizations. Whatever their source, their ROI calculations are based on the same assumption: Cloud computing avoids hardware and software investments, and because you pay only for the resources you use, the cost of those resources should align directly with the amount you require.
The Perils of Cloud Computing
The cloud may be the future, but it's not a bed of roses. The Amazon Cloud had a meltdown on Christmas Eve, affecting many customers who use the service. Companies that use Amazon as their cloud, their customers and workers were all affected. What should we learn from this high-profile meltdown? It may be the talk of the Consumer Electronics Show in Las Vegas this week, but the Cloud may not be the panacea they told us it was. Over the last several years, companies of all types have been steering us into the cloud. The arguments they offer seem to make sense. However, there is also a dark side, and that side bit Amazon and its cloud customers in the rear end.
Cloud computing's Achilles' heel: Poor customer service
I'm consistently taken aback by many businesses' disregard for customer service. As long as customers push back on companies that treat them shabbily, enterprises willing to cut service will find themselves out of business or forced to merge with establishments that treat their customers better. Giving short shrift to customer service remains an issue in the cloud, which is based on the notion of automation and self-provisioning at scale. Dealing with people individually seems contrary to the idea of the cloud. Many public cloud providers assumed they could just put a layer of Web pages between them and their customers, and all would be right -- no phones to answer, no planes to board.
Companies Learn to Successfully Implement Cloud Computing in Global Knowledge Workshop
Through a moderated question-and-answer format, participants will be engaged in a guided conversation with cloud computing veterans that is structured around the key decisions IT managers face when implementing cloud computing. Panelists include executives with real-world corporate cloud responsibilities and experience and cloud subject matter experts with wide industry views.
We hope these short sum-ups on Cloud Computing are helping you to take a knowledgeable approach towards moving to the cloud. Stay tuned for more sum-ups on in the forthcoming week.
Don’t forget to add your comments and suggestions. I will have more around the cloud a week later.
Santanu Das
Marketing Evangelist, WOLF Frameworks
NOTE: The views expressed above are purely personal and for informational purposes only. WOLF FRAMEWORKS INDIA PVT. LTD. MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
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